A number of reasons could be responsible if a campaign is not getting traffic, as a media buyer one needs to keep a check on the following aspects to ensure campaign effectiveness-

  • Review if in case your campaign has hit its end date or have a date set to start in the future
  • Ensure that You’ve not run out of budget
  • Analyze if in case you’re targeting too tight
  • Inspect, whether the day-parting is enabled in the right time zone or not